1. Core concepts and ideas for enterprise development
As a responsible Chinese truck brand, CHENGLONG not only solidifies its quality, but also upholds its original aspiration and mission, always putting consumer needs first, and making every trip enjoyable for its users. Adhering to the brand value of "smart space, enjoying what you want", CHENGLONG regards innovation as the foundation of its enterprise and integrates cutting-edge car manufacturing technology. Utilize core advantages such as wide adaptability, large space, versatility, and smooth transportation in all fields to meet the needs of home and commercial travel in all scenarios; Using cars as a carrier to connect work, family, business reception, and social life, achieving a relaxed, open, and intelligent transportation transformation. At the same time, CHENGLONG considers users' needs and builds a comprehensive service system with "user experience" as the core through high-value vehicle security, high intelligence in vehicle connectivity, and high-precision personalized services, providing consumers with a new way of life and thoughtful and comfortable travel solutions.
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CHENGLONG SpiritSelf reliance, self-improvement, excellence, innovation, unity, and virtue for the country and the people.
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Core PhilosophyContinuous improvement, excellence creation, innovation, relying on large scale, strong quality, priority, and customer first
2. To what extent does the task goal of enterprise development (within 5 years) reach
Brand Vision
Customer-centric.
Brand Mission
Great craftsmanship leads the way in green logistics industry development.
Brand Value
Technological, efficient, trustworthy.
Brand Slogan
Building a timeless CHENGLONG, revitalizing Chinese independent commercial vehicle brands.