DFLZM Deepens New Media Layout to Empower Channel Partners

Recently, Hebei Provincial News Network covered Hebei Bo'ang Automobile Sales & Service Co., Ltd. (Hebei Bo'ang) and reported its outstanding achievements in high-quality development through new media marketing. With solid digital operation practices, the company has steadily expanded its business scale and market influence, delivering an impressive development performance.

As a benchmark partner of Dongfeng Liuzhou MOTOR Co., Ltd. （DFLZM）’s first new media empowerment training for dealers, the success of Hebei Bo'ang is not only a fruitful result of its active digital transformation and deep cultivation in new media, but also a vivid example of manufacturers and dealers working together to drive digital upgrading in the commercial vehicle industry, gaining dual recognition from the industry and the market.

With systematic empowerment from DFLZM, Hebei Bo'ang seized digital development opportunities and actively explored innovative marketing models. By creating exclusive IP personas, launching a full-staff anchor model, building a diversified "1+N" account matrix, and establishing a complete operation assessment and incentive mechanism, it has developed a practical, replicable and promotable new media marketing path tailored to the commercial vehicle industry.

As the traditional offline marketing model of the commercial vehicle industry hits bottlenecks, difficulties in customer acquisition, limited market coverage and low marketing efficiency have become pain points restricting dealers’ long-term operation. Meanwhile, it has become a mainstream habit for users to collect information, view vehicles and consult online, making digital transformation of dealers an inevitable industry trend.

Facing new trends of industry reform and market changes, DFLZM has taken proactive actions, upgraded digital marketing to the corporate strategy, and focused on improving dealers’ digital marketing capabilities as the core of channel upgrading. With systematic and all-round empowerment, it deepens manufacturer-dealer collaboration and fully promotes high-quality development of the industry.

To effectively solve dealers’new media operation challenges and comprehensively improve practical capabilities, DFLZM has built a systematic and standardized full-process training and empowerment system. It implements a precise hierarchical improvement strategy for dealers at different stages and levels: building top benchmark enterprises, stimulating vitality of mid-tier dealers, consolidating operation foundations of entry-level dealers, and achieving all-round quality improvement of channel dealers.

In terms of training, it innovatively adopts a diversified model combining one-on-one in-store guidance, regional intensive training and online regular teaching. Focusing on account setup, content creation, efficient live broadcast operation and precise lead conversion, it provides full-process, hands-on guidance to help every partner master operation skills quickly.

In addition, DFLZM has continuously strengthened digital tool empowerment and launched practical tools including AI intelligent creation, professional content script library and efficient data management system. These tools greatly lower the threshold of new media operation, effectively improve content output efficiency, and help dealers achieve more refined and professional operation management.

Up to now, DFLZM has successfully held three sessions of new media empowerment training for dealers and built a "1+M+N" global digital marketing system. Led by the official brand account, connected by industry influencers and KOC matrix, and implemented by national dealers’terminal accounts, the system has formed a complete marketing closed loop covering brand communication, word-of-mouth spread, customer acquisition and lead conversion, realizing efficient connection of the entire marketing chain. Supported by this system, DFLZM’s new media matrix achieved an annual total exposure of over 760 million impressions, effectively boosting brand awareness; it accumulated 24,000 high-quality leads, directly driving 2,060 terminal vehicle sales. These outstanding achievements fully prove that DFLZM’s long-term new media empowerment for dealers is targeted, effective and valuable.

In the future, DFLZM will keep pace with new media industry trends, explore innovative marketing models and deepen the digital marketing system. By continuously optimizing the empowerment mechanism, upgrading operation tools and improving all-round service capabilities, it will help more dealers realize digital transformation and high-quality development, inject sustained impetus into marketing innovation and industrial upgrading of the commercial vehicle industry, and write a new chapter for industry development!